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I'm Nick Houlding, a self-taught logo designer. I wanted to write a story about how LogoCereal helped hone and improve my logo design skills, especially when I first began and lacked ways to gain new experience.

A Brief A Day

When I started logo design, I was exceptionally motivated to hone my skills with no substantial creative outlet. Coming across LogoCereal proved to be a great solution that promoted consistency while being presented in a non-overwhelming manner, as each daily brief is optional.

Through completing this month-long challenge, I gained much more than just experience creating logos from briefs. It taught me consistency is paramount to improving as a logo designer, even creating something simple daily. As long as the creative ball continues rolling, anyone who pushes themselves to expand their know-how and create something daily is bound to see improvement.

Beyond Logo Design

Want to give a logo design more depth? LogoCereal has you covered. With every brief comes an extension task that allows designers to go above and beyond, further fleshing out the identity of their creations.

I often found myself partaking in these extension tasks with my logo designs, involving applications such as style guides, wireframe layouts, mockups, and various other formats. They bring logos to life, further advertising the progression of your skills to potential clients. It clues them into how logo designs function in the real world.

A Launchpad for Creativity

After finishing a month's worth of briefs, I wanted to expand on one of my favourite logo designs from the challenge. I saw an opportunity to take the brief further, using it as a launchpad for a new project in my portfolio. I aimed to create a complete brand identity guide to demonstrate a comprehensive understanding of branding instead of just the logo itself.

After many hours of effort, I finally completed Brickwallet's branding guidelines. It was an ambitious goal. My portfolio was sparse, with just a single logo project on display, so a branding guide was just what the doctor ordered. Looking back, I'm glad I put in the extra effort. Now, I have more work to showcase in my portfolio.

Even if going above and beyond sounds daunting, participating in the fundamental components of LogoCereal's design challenges are a great way to develop skills to win over real clients, opening up the potential to work with them on future projects.

I am now more skilled in logo design because of LogoCereal. I'm proud of myself for committing to the challenge and becoming more proficient in logo design, and I hope you will consider doing the same.